Nothing more fresh than a new fresh brand.
The New York Mission
We believe in representing New York wherever you are. All of our products are carefully selected to ensure representing New York to the fullest.
Serving Apple
New NY
Flying Squirrel
Sitting Squirrel
Apple
Serving NY is an apparel brand created by a friend group of New York natives.
Born and raised in the boroughs, our goal is to create apparel that clearly and cleanly represents New York. We are not a conglomerate and we don't strive to be. If you were born here, moved here, moved away or just love New York from a distance. We welcome you to represent New York with Serving NY.
Our name comes from seeing old school local businesses ad's with the slogan ie. "Serving New York Since 1985" after their logo. A term coming from old New York we give great homage to everyone who keeps New York running. If you live here or have lived here, chances are you Served New York. This brand is an homage you.